Nike has been known for many things, and one of those things is advertising. However, did they know that one ad campaign would be so controversial. The Nike+ Men Vs. Women Ad campaign was just that. It was an ad campaign that seemed to pit men and women against each other to see who could ultimately be the best. However the way these ads came across to many people just didn’t sound right.
Lets first take a look at the mens ad. Now if this ad was the only ad seen you would think instantly “Wow! this is so wrong!” or maybe your looking at this ad thinking, “I don’t know what’s wrong with this ad.” Well, lets dive right in. This ad states “One more thing for men to rule.” Meaning men over women, are better at most things. This makes me angry, I feel like men and women aren’t necessarily equal, but balanced. What I mean by this is that there are men that are better than most women at things, however, there are also women who are better than most men at things. Next we move on to the women’s ad.
This ad may seem like it’s no big deal. You may say, “This ad makes up for the other, because its on the women’s side.” However, many women did not feel this way. They saw this ad as stating, “Nike+ makes women do better, they could not be in first without it” and I can see how they see that. However, I do not feel that was the intentions of this campaign. I do feel their goal was to make women and men go against each other, but not in the way that it was perceived. I believe the goal was not only to get people to get Nike+ but to also get men and women up and active.