Nike has been known for sponsoring many sporting event in the past. This march like every March in the past is holding March Madness. Also, like every March Madness before this one Nike has sponsored the most teams. This year they sponsored 58% of the the teams playing. Thats 40 teams out of 68. However thats fewer teams than in the past.
Even though nike is loosing teams they are still dominating the March Madness Sponsorships. Nike who owns the Jordan brand sponsoring teams this year such as University of Arizona, USC, and the well known University of Oregon. They have lost many teams to brands like Under Armor and Adidas.
Heres a look at some of Nike’s uniforms for this March Madness.
As you can see it is a Head-to-toe Sponsorship.